01Project
Overview |
Tentang Anak is Indonesia’s fastest growing & holistic omnichannel parenting solutions. This is a branding and graphic design project for Tentang Anak, involving the creation of brand identity guidelines and the establishment of consistent visual elements. With a focus on implementing these elements across its social media platform and marketplace, the project aims to craft a cohesive visual language capable of resonating with the intended audience and reflecting the values that the company represents.
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02Challenge
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The primary project objective is to establish Tentang Anak as a trusted source for parenting guidance, reshape negative parenting perceptions, and foster continuous parental learning. This strategy enables us to enter the market with clear, relatable messaging, a recognizable brand identity, and effective marketing.
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03Child's Palette
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For inspiration, we draw from iconic kids' toys like shape sorters, which offer both fun and early learning opportunities. These toys teach children about shapes and colors, enhancing dexterity, hand-eye coordination, and fine motor skills. Shape sorters have been classic toys for years, aiming to fit shape pieces into corresponding holes. The pattern revolves around shapes and colors, as they are fundamental to a child's development and understanding of the world. The shape sorter represents versatility and the ongoing learning process for parents as they adapt their parenting style to their child's changing needs and abilities. |