01Project
Overview |
Gearindo Tiga Utama is an EP&C Solution Partner that focuses on nurturing Oil & Gas energy development by providing end-to-end design, commissioning, and execution of infrastructure growth. The company has been in business since 1997, and as it continues to expand and grow, they have asked my team and I to create a fresh new look for their brand identity.
|
02Challenge
|
The primary challenge in this project revolved around rebranding GTU as a company. With the new generation assuming control, they sought a fresh image for the company while remaining mindful not to alter it too drastically, as they wanted to avoid confusing their loyal customer base with the new branding. |
03North Star
|
With a meticulously designed clean grid system and a thoughtful choice of colors, especially the incorporation of the new blue hue, GTU has achieved the ideal visual representation for its refreshed brand identity.
|